Some clothing brands arrive with a manifesto. Others, with something far more interesting: an instinct, followed all the way through. Gul Sohrab Studio belongs to the second category, and it shows in every seam.
Gul Sohrab: A Studio Born on a Whim
Gul Sohrab Studio, the India-based label founded by Amit Malhotra and Saurabh Kumar, exists slightly outside of fashion itself: unconcerned with seasons, trends, or the usual choreography of launches and lookbooks. It is a brand that feels less like it was launched and more like it simply arrived, fully formed, with its own internal logic already in place.
Founded in 2024, Gul Sohrab Studio came into being on a whim, a shared instinct between its two founders that grew into a fully realised clothing label. What started as an idea has become something more pointed: a studio that challenges ideas of gendered dressing and occasion wear, making garments that reject the usual binaries of fashion: his and hers, everyday and special, structured and relaxed. Everything here is designed to be worn freely, by anyone, in whatever configuration the day calls for.
The Work Is Always Visible
Walk through the studio’s collections and a few words recur: handloom, batik, khadi, hand-done. Gul Sohrab works with handwoven textiles and small-scale production, and the results carry an unmistakable sense of the human hand. One standout piece, the Betsu shacket, is crafted in handloom khadi cotton and brought to life through hand-done batik using a traditional resist-dyeing technique; its bird and check motifs the product of a process that no machine could replicate, even if asked to. The shacket comes lined in pure cotton, with detachable sleeves that let it be reconfigured depending on the weather, the occasion, or simply the wearer’s mood that day.
This is the studio’s quiet thesis: that texture, ease, and irregularity should be embraced rather than corrected. A slightly uneven dye line, a visible weave, the particular drape that only handloom fabric achieves; these are not flaws to be engineered out. They are the entire point.
Clothes That Age Like Furniture
Perhaps the most distinctive thing about Gul Sohrab Studio is its relationship with time. So much of contemporary fashion is designed to be replaced: worn for a season, photographed, moved on from. Gul Sohrab’s garments are designed to do the opposite: to become part of a person’s life over time, adapting to different moods, bodies, and ways of dressing. There is something almost domestic about that ambition, as though these pieces are meant to be lived with the way one lives with a well-made chair or a favourite ceramic bowl.
The range itself moves comfortably between categories that might, elsewhere, feel disconnected: oversized shackets and coats sit alongside barrel-leg trousers in handloom cotton silk and pure linen, wrap skirts, and loose, considered shirting. Despite the breadth, everything reads as part of the same world, unified by fabric, by construction, by that recurring sense of something made rather than manufactured.
A Studio Worth Watching
For a label barely out of its first year, Gul Sohrab Studio has arrived with a clarity that many brands spend a decade searching for. It helps that the founders seem entirely uninterested in chasing anyone else’s idea of what a fashion studio should look like. Instead, there is a quiet confidence in slowness, in handwork, in clothes that ask to be worn rather than simply owned.
In a landscape increasingly crowded with labels shouting for attention, Gul Sohrab Studio’s appeal lies precisely in its refusal to shout at all. It simply makes the kind of clothes you find yourself reaching for, again and again, without quite being able to explain why.
More at gulsohrabstudio.com and on Instagram at @gulsohrab.studio.
Foto in header: Gul Sohrab
